Sustainable luxury car brand Automobili Pininfarina launched
Michael Perschke, Paolo Pininfarina and Anand Mahindra.
An extreme performance electric hypercar will be offered by new luxury car brand Automobili Pininfarina in 2020.
Mahindra & Mahindra, part of the US$19 billion Mahindra Group, has announced the launch of Automobili Pininfarina, which will leverage Pininfarina’s automotive design expertise and be based in Europe.
The company says it will design, engineer and manufacture high technology, extreme performance, luxury electric vehicles for the most discerning global customers.
Automobili Pininfarina will combine with Mahindra’s growing EV expertise gained from its participation in the Formula E electric racing car championship.
Its first model, a ‘Pininfarina’ badged electric hypercar, is planned in 2020.
“We are pleased to welcome the new company, Automobili Pininfarina which represents an additional client for Pininfarina SpA, joining the list of the many prestigious car makers for which we will be designing cars in the future,” Pininfarina SpA chairman Paolo Pininfarina says. “This project helps me and my family to realise my grandfather’s dream of seeing outstanding innovative cars solely branded Pininfarina on the roads.”
Mahindra Group chairman Anand Mahindra says the new brand will develop “a rare collector’s item that only a handful of connoisseurs will ever own”.
“It will be an innovative and pioneering product powered by high technology. The Mahindra Group has bet big on electric vehicles. They are the future, and when power, beauty and high end EV technology come together in one car – that will be the perfect luxury vehicle, that will give car lovers the freedom to roam without impacting the planet adversely.”
Automobili Pininfarina’s chief executive officer Michael Perschke brings more than 25 years of experience with premium German brands. He was managing director of Audi in India and a member of Volkswagen Group Sales India management board from 2010 to 2013.
He will be joined by Per Svantesson as chief operating officer whose experience includes working with the Volvo Group and NEVS.
Visit www.automobili-pininfarina.com for more information.
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