EV charging partnership formed
This story first appeared in the April issue of EVtalk – CLICK HERE to download the magazine FREE

Jeff McLaren, left, and ABB EP local sales and marketing manager Chris Thomas.
A partnership to simplify and improve customers’ access to technology solutions for electric vehicle charging infrastructure in New Zealand has been clinched.
ABB has signed a third-party channel agreement with Singer Group for it to provide turnkey solutions for ABB’s EV charging infrastructure and service its uninterruptible power supply (UPS) products and solar inverters.
Established in 1953, New Zealand-owned and managed Singer has built a strong reputation as a provider of services to the electrical industry.
From being an Auckland electrical contractor specialising in high-rise office tower and apartment projects, Singer has evolved to cover construction, maintenance and automation services for various industries.
It will deliver services for ABB’s EV charging portfolio in New Zealand which include site inspection, procurement, supply, installation, commissioning and ongoing maintenance.
As a channel partner, Singer will also be a certified service provider for ABB’s single and three-phase UPS products, and solar inverters.
The partnership demonstrates the power of collaboration and how it can support the market and customers, ABB New Zealand managing director Ewan Morris says.
“ABB’s partnership with Singer demonstrates a winning combination of extensive product portfolio and technical expertise, and detailed knowledge of industries and applications, project experience, and local market presence.”
Through the partnership, ABB aims to simplify customers’ access to an extensive range of electrification products, including low and medium-voltage products, solar inverters, UPS and power conditioning products and EV charging infrastructure.
“Together we are stronger by being able to offer turnkey electrical solutions unmatched in the New Zealand market,” Singer Group managing director Jeff McLaren says.
Through its extensive ABB Ability enabled EV charging infrastructure, ABB is laying the foundations for a future of smarter, reliable, and emission-free mobility.
ABB Ability is the company’s unified, cross-industry digital capability — extending from device to edge to cloud — with devices, systems, solutions, services and platforms.
ABB is helping drive the transportation revolution by designing, building and maintaining the infrastructure and laying the groundwork for EVs.
It offers a total solution from compact, high quality AC wallboxes to reliable DC fast-charging stations with robust connectivity and innovative on-demand electric bus charging systems.
The company is a pioneering technology leader in electrification products, robotics and motion, industrial automation and power grids.
It serves customers in utilities, industry and transport and infrastructure globally.
It’s also involved with Formula E, the electric international FIA motorsport class.
ABB’s new AC wallbox portfolio, comprising 52 different types, provides a high quality, cost-effective electric car charging point for private and business use.
It’s particularly suited to businesses wanting to provide overnight charging facilities for customers.
The wallboxes offer a range of connector types, including type 2 socket, type 2 socket with shutter, and type 1 and type 2 cable.
Visit abb.com
for more information.



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