Sing for your e-taxi

A ‘Singalong Shuttle’ is the world’s first taxi paid for by singing.

Clean energy company Fortum is introducing the BMW i3 electric taxi rides in Finland, operating at the Ruisrock festival there on July 6-8.

The Fortum Singalong Shuttle combines rideshares with carpool karaoke – and is purely run on electric cars.

Fortum is doing this because it wants to engage its customers and society to join the change for a cleaner world.

The company offers a wide range of clean energy solutions and encourages customers to live a more sustainable life.

Fortum is also developing sophisticated EV charging solutions. The Fortum Charge & Drive EV charging network is the largest one in the Nordic nations with more than 2000 chargers across the area.

“With Singalong Shuttle we want to show people in a joyful way how comfortable and easy it is to drive an electric car,” Fortum brand manager Jussi Malkia says. “The silent electric cars make it possible to enjoy singing without background noise and emissions.”

Fortum says the car keeps moving as long as passengers keep singing.

Each Singalong Shuttle car has a sound level meter that tracks the noise level of the fun and emission-free rides. The cars also have a tablet so passengers can choose their songs and follow the lyrics.