Locky Docks spreading from later this year

Big Street Bikers and outdoor media company oOh!media have signed a major partnership agreement to install and operate Locky Docks in key centres nationwide.

Locky Docks are a world leading micro mobility infrastructure created by Big Street Bikers, which provides free secure parking, charging, digital wayfinding, and media for bikes and e-bikes.

Through the new partnership, Locky Docks will be installed and operated in convenient locations in public and retail spaces in centres nationwide from Q4 this year.

This deal continues our commitment to positive climate action,” says oOh! New Zealand general manager Nick Vile.

“The Locky Dock Network will utilise our state-of-the-art double-sided digital screens, content management system and extends oOh’s network to more destinations.”

The partnership enables a business model that actively reduces emissions while providing a public amenity that requires no investment from ratepayers or commercial property owners.

Big Street Bikers (BSB) co-founder Cleve Cameron says the partnership is a game changer for the Locky Dock network, enabling more sites in more regions, and a better proposition for advertisers.

“This, alongside our partnership with Mercury to roll out 100 more Locky Docks across Aotearoa, demonstrates a commitment to climate innovation which more consumers are demanding from businesses and organisations,” he says.

“Some of New Zealand’s biggest brands including the Warehouse Group and Les Mills have installed Locky Docks outside their stores and this is the change we love to see.”

With the big switch from cars to bikes happening in cities internationally, the Locky Dock Network supports councils and government investment in cycleways and mode-shift to reduce congestion, reduce emissions and improve wellbeing through better transport options, says BSB.

The partnership provides a digital out-of-home platform including third party advertising, bike path maps developed with Waka Kotahi NZ Transport Agency, and editorial content.

The Locky Dock Network is the first media network in the country to have a commitment to only displaying 100% fossil fuel-free advertising content, and this will continue under the new partnership, BSB adds.

“Locky Docks is world leading tech that provides useful data for councils on reducing vehicle kilometres travelled which means people are saving money, saving time, and reducing emissions,” says Cameron.

“It’s not just talk, it’s actual data and climate action,”

Under the partnership, oOh!media will manage all of the location advertising bookings through its regular booking systems.

SHOUT Media will maintain the Tertiary Network of Locky Docks, a network of docks around the country at universities and polytechnics.