Hyundai in action for FIFA Women’s World Cup 2023

Hyundai is launching an expanded ‘Goal of the Century’ (GOTC) global communication campaign with various brand initiatives for the FIFA Women’s World Cup Australia and New Zealand 2023.

It’s already supplying the Ioniq 5, Genesis GV70 Electrified and Santa Fe Hybrid for official transport during the games in New Zealand.

The news of the expanded campaign follows the recent announcement of Hyundai Motor’s renewed partnership with FIFA, which amplifies the company’s scope as an official mobility partner to include air mobility and robotics.

The new campaign builds on GOTC activations initiated during the FIFA World Cup Qatar 2022 that reflect Hyundai Motor’s commitment to sustainable, innovative and humane efforts around the world.

With the expanded campaign, Hyundai Motor aims to combine the history of women’s football and the company’s vision to sponsor the Women’s World Cup via a new, more humane brand message that includes ‘Women + Inclusivity’ as key concepts.

“This year, Hyundai’s Goal of the Century campaign expands on its previous efforts to create a sustainable world by focusing on social inclusivity for women,” says Hyundai Motor Company senior vice president and global chief marketing officer Sungwon Jee.

“The campaign embraces womanhood by not only supporting the FIFA Women’s World Cup 2023, but also by celebrating the legacy and history of women’s football.

 “As a longtime supporter of the game since 1999, Hyundai aims to continue fostering inclusivity and equality throughout the sports world.”

As part of the new campaign, Hyundai Motor released a global campaign video with a central message “How Far We’ve Come” that stands as a tribute to the remarkable history of women’s football.

It commemorates the significant progress achieved and highlights the enduring partnership between Hyundai Motor and the Women’s World Cup, spanning 25 years and encompassing seven tournaments since 1999.

The film features some of women’s football’s most legendary moments from 1850 to the present day.

Hyundai Motor is sponsoring a special exhibition “Calling the Shots: Faces of Women’s Football” at the FIFA Museum during the FIFA Fan Festival in Tumbalong Park, Sydney, from July 20 to August 20.

The exhibition celebrates the heritage of players, staff and supporters who have contributed to the development of the Women’s World Cup.

Hyundai Motor is also resuming its partnership with Common Goal to support women’s football-related activities. The company is sponsoring the ‘Global Goal 5 Accelerator’ program, which focuses on developing women role models for young footballers and expanding opportunities for women to participate in football. And the brand is sponsoring Festival 23, an eight-day youth festival of ‘Football for Good’ in Sydney during the FIFA Women’s World Cup 2023’s quarter-final week.