Kia unveils three new electric models at Korea EV Day

Kia Corporation has unveiled three new small to medium-sized electric models at the brand’s annual Kia EV Day in Korea.

During the event, the brand presented its vision of ‘EVs for all’ and strategy to expand its EV model line-up significantly and rapidly.  

The presentation featured the debut of the EV5, a compact electric SUV for millennial families, as well as the introduction of two concept models. The Kia Concept EV3 aims to deliver the Kia EV9’s benefits in a compact SUV, while the Kia Concept EV4 reimagines electric sedans. 

In addition the event showcased Kia’s EV strategy, aimed at improving customer convenience, reliability, and addressing common concerns, including charging infrastructure.

“Kia is keenly focused on providing solutions to the concerns that continue to cause hesitation when it comes to making an EV purchase. We will meet customer expectations by offering a full line-up of EVs at various price points and improve charging infrastructure availability,” Kia president Ho Sung Song says.

The brand says it’s goal is to achieve an annual sales target of one million electric vehicles by 2026 and increase it to 1.6 million units per year by 2030. 

In emerging markets with slower EV adoption rates, the initial launch will focus on the EV6 and EV9, with subsequent releases of strategic models including the EV5, EV4, and EV3. This approach aims to diversify product offerings and cater to various customer preferences.

Efforts are underway to establish a reliable system for EV production and battery supply, with the brand’s goal of expanding its global EV production facilities to a total of eight by 2025. 

These facilities will encompass research, development, production, and supply, with Korea serving as the central hub. In Europe, it will focus on the production of small and medium-sized EVs, while in China, the emphasis will be on mid to large-sized EVs. 

Strategically designed EV models tailored for emerging markets will be produced in India. Kia also plans to introduce a diverse range of EV models in North America, in response to the Inflation Reduction Act (IRA).

Furthermore, the brand is actively establishing battery joint ventures to ensure a stable global battery supply system in sync with its global EV production network.

Going forward, Kia will continue to showcase new electric models, concepts, and groundbreaking technologies at EV Day each year and leverage the event as a platform for the brand to present its progressive EV strategy and vision for future mobility.