Kia reveals PV5 design

Kia has unveiled the exterior design of its PV5 Passenger and Cargo models, the brand’s first dedicated Platform-Beyond-Vehicle (PBV) global business strategy.

More details on Kia’s PBV business strategy and PV5 offerings will be revealed at the 2025 Kia EV Day in Spain on February 24

The mid-sized PV5 was previewed as a concept at the Consumer Electronics Show (CES) in 2024.

The PV5 is expected to provide great flexibility and customisation through innovative modularity, says Kia.

It will offer the PV5 in several configurations to meet a wide range of usage needs, the Passenger and Cargo models joined by further additions to the range, including specialised conversion options unveiled at the 2025 Kia EV Day.

“Each model confidently expresses a solid, bold, futuristic character and a highly capable attitude,” says Kia global design head Karim Habib.

A large window area offers excellent visibility, says Kia.

“The PV5 Passenger’s window area is framed by striking black graphic glass surrounds that contrast with the PV5’s body colour,” it says.

“Robust black geometric wheel arch claddings and rocker panels give continuity with Kia’s SUV lineup and suggest an off-road character, confidently linking the high-tech upper cabin with the more rugged and purposeful lower body.

“The bold signature lighting and sleek black accents on the main headlight units elevate the PV5’s modern appeal, while the parting line in profile enhances the geometric silhouette and contributes to a tough aesthetic.

Kia says the PV5 Passenger’s rear highlights the PBV’s robust, modern character and projects a functional, logical nature. T

“The elegantly chamfered D-pillar line extends to the rear, enhancing the vehicle’s sense of volume.

“The PV5 also features a single lift-up tailgate door, set above a strong bumper that mirrors the protective corners at the front. The body colour stretches from the side to the rear, amplifying a horizontal stance and creating unified visual continuity of design.”

While the PV5 Cargo shares the same geometric design as the PV5 Passenger, it features a boxier profile that reflects its enhanced space efficiency, says the brand. “Clean, modern aesthetics with a clear sense of order to each element elevate the PV5 Cargo’s design over traditional light commercial vehicles.

“A key difference lies in the Cargo’s twin side-opening tailgate doors, which provide optimal practicality and easy access for loading and unloading, allowing users to customise their experience to meet their specific needs,” says Kia.

“The rear design complements the sleek side lines, providing a solid and modern look. This approach boosts load capacity and creates a more spacious, open feel.”

The Kia EV4’s design was also revealed ahead of the 2025 Kia EV Day.

Official details of vehicle interiors and product offerings will be released on February 27, with the event video available on the Kia Worldwide YouTube channel in March.