Hyundai Motor Group expands EV energy services with V2G and V2H rollout

Hyundai Motor Group is accelerating the global expansion of its Vehicle-to-Everything (V2X) technology, unveiling new services that allow electric vehicles to store, supply and share electricity with homes and national power grids.

The Group has confirmed Vehicle-to-Grid (V2G) pilots in Korea and Europe, along with the wider introduction of Vehicle-to-Home (V2H) capability in the United States. The initiatives form part of Hyundai’s broader strategy to position EVs as active components of clean-energy systems rather than standalone mobility devices.

Hyundai Motor Group executive vice-president of future strategy, Hokeun Chung, says the expanded services will strengthen the appeal of the company’s electric models.

“V2G services are expected to provide EV customers with a new mobility experience related to their energy life,” Chung says.

“Through the domestic and overseas V2G services, we aim to strengthen the competitiveness of EVs while also playing a pivotal role in leading the eco-friendly mobility market and future energy market.”

Korea’s first V2G pilot to begin

The Group will launch Korea’s first V2G pilot service on Jeju Island by the end of 2025, using the Kia EV9 and Hyundai Ioniq 9.

The trial aims to address Jeju’s renewable-energy oversupply by enabling EVs to return stored electricity to the grid during periods of high demand. Participants will be able to charge vehicles when prices are low and discharge electricity back into the network when prices rise, helping stabilise the system and reducing overall energy costs.

The project involves support from Jeju Special Self-Governing Province and Korea Electric Power Corporation, with Hyundai Engineering analysing charging-station operations.

Hyundai plans to expand V2G services nationwide once the pilot concludes.

Netherlands to introduce commercial V2G service

In Europe, the Group will roll out its first commercial V2G service in the Netherlands, building on its earlier Smart Charging (V1G) programme. Customer recruitment begins at the end of 2025.

The service uses bidirectional chargers compatible with Hyundai and Kia models and allows customers to charge during low-tariff periods and sell excess energy back into the grid. The system will initially support the Kia EV9 and Hyundai Ioniq 9.

Hyundai says V2G offers value to both EV owners and national electricity networks, particularly in markets with high price volatility and growing renewable-energy supply.

The Group plans to expand V2G availability to other European countries in the coming years.

EVs become home power sources

Hyundai Motor Group’s third V2X pillar, Vehicle-to-Home, enables EVs to act as emergency power sources during outages, natural disasters or peak-demand periods.

Kia introduced V2H capability for EV9 owners in early 2025, with Hyundai soon to follow using Ioniq 9. Kia will also extend V2H support to the EV6.

The system allows households to draw energy from their vehicles during peak-price periods and recharge during off-peak hours, improving energy resilience and potentially lowering electricity bills.

Hyundai Motor Group says the expansion of V2X technologies will help integrate EVs more deeply into national energy grids, supporting renewable-energy adoption and providing new value streams to consumers.

“The Group is accelerating its V2X strategy, connecting EVs, energy systems and society in a unified ecosystem,” the company says.

“These initiatives are key to transforming the customer ownership experience while promoting efficient, renewable energy use across major markets.”