Ferrari unveils first electric vehicle with Apple-inspired design

Ferrari has unveiled the Luce, the Italian supercar manufacturer’s first pure electric vehicle, featuring styling penned by Apple’s design agency and performance figures that make it the fastest-accelerating Ferrari ever built.

The electric SUV was designed by LoveFrom, the agency behind Apple’s iPhone, iMac and iPad products, marking an unusual collaboration between the technology and automotive worlds.

At 5026mm long, 1999mm wide and 1544mm high, the Luce is similar in size to Ferrari’s existing Purosangue SUV but features distinctive suicide doors at the rear to improve access to the back seats.

Record-breaking performance figures

The Luce uses a quad-motor all-wheel drive system producing a combined 770kW and 1000Nm of torque, making it the most powerful Ferrari road car to date.

Ferrari says the electric SUV can accelerate from 0–100km/h in just 2.5 seconds before reaching a top speed of 308km/h, making it the fastest-accelerating vehicle in the company’s history.

The powertrain is designed to be rear-biased, with the majority of power and torque delivered through the rear motors to maintain Ferrari’s traditional driving characteristics.

Power comes from a 122kWh battery pack embedded in the vehicle’s floorpan, which Ferrari says was designed and built at its Maranello facility. The company claims a driving range of up to 841km on a single charge.

The battery supports peak charging rates of up to 350kW, allowing for rapid replenishment during longer journeys.

Apple influence extends to interior design

Inside, the Luce reflects the exterior’s Apple-inspired aesthetic with a minimalist approach that challenges traditional supercar cabin design.

Key features include a tri-spoke steering wheel, semi-digital gauge cluster and a movable infotainment display that can be repositioned within the dashboard.

Marc Newson, one of LoveFrom’s chief designers, has previously stated that touchscreens should not replace physical buttons in automotive applications, and this philosophy is evident in the Luce’s cabin design.

The design team has retained tactile controls for essential functions, positioned between the steering wheel and the base of the central screen.

The absence of a transmission tunnel has allowed Ferrari to create its first five-seat cabin configuration, maximising interior space for passengers.

Pricing targets premium market

While Ferrari has not released official pricing, European automotive outlets report the Luce will cost approximately €550,000 in European markets.

Converting that figure to New Zealand dollars suggests a price point just over $1 million, though local pricing is likely to be significantly higher once the vehicle reaches New Zealand shores.

The Luce represents Ferrari’s entry into the pure electric vehicle segment as the luxury automotive industry continues its transition toward electrification.