Dongfeng passes 1000 NZ sales in first year, adds rose gold Box
Dongfeng has sold more than 1000 cars in its first year in New Zealand. It is marking it with 50 rose gold Boxes and model year 2027 updates for the 007.
Dongfeng has sold more than 1000 new vehicles in its first year in New Zealand, and is marking the anniversary with a limited run of rose gold Box hatchbacks and updates to the 007 fastback.
The Box city car accounts for more than 60% of those sales, says Arek Zywot, Dongfeng general manager at Auto Distribution Holdings, the brand’s New Zealand distributor.
“When we launched our intention was to deliver value and break barriers to EV ownership, versatility and performance. Reaching more than 1,000 sales in our first year is a significant milestone for Dongfeng in New Zealand, with BOX and VIGO leading the charge,” he says.
Rose gold Box
Fifty Boxes will be painted in Rose Gold with a white roof, with a white and black interior. The paint costs $990, taking the price to $30,980 plus on-road costs, and the first 15 cars are due this month.
The Box is currently priced from $29,990 plus on-road costs. That rises to $32,990 at the start of 2027. Twilight White is the standard colour, and the other colours cost $990. Dongfeng claims a WLTP range of 317km.
007 updates
The model year 2027 007 electric fastback keeps its prices of $54,990 plus on-road costs for the Long Range and $59,990 for the Performance.
Both versions now have heated front seats, a retractable rear spoiler and a 750kg towing capacity, braked or unbraked. The Performance can also be ordered with a new black and grey interior.
The Vigo SUV is priced from $39,990 plus on-road costs, and is currently offered with 0% finance or $2000 cashback.
More dealers
Dongfeng now has 12 dealers, which it says gives it 80% national coverage. The five newest are in Henderson, Rotorua, Taupō, Napier and Palmerston North.
“Customer and dealer feedback plays an important role in shaping Dongfeng’s local offering, and we want current and future buyers to know that we listen and react,” Zywot says. “Their feedback helps us identify where we can make meaningful improvements, whether that’s in the 007, the BOX or VIGO.”
Join the conversation