New home underway for Continental Cars BMW

The new Continental Cars BMW showroom in Wairau Valley is set to be the largest, boldest and only luxury multi-level car dealership in New Zealand.

AutoTalk took a hard hat tour of the construction site. Scheduled to be completed by September 2019, the building will span four levels, with views from the motorway, and features solar panels and rainwater catchment and recycling for car washing.

The showroom will have BMW product displayed behind the glass, so the thousands of traffic on both Wairau Road and the motorway will be able to view the site.

The current Continental Cars BMW showroom is on Lake Road in Takapuna, and dealer principal Geoff Light says this is an exciting time for the business and for BMW.

Light says the new showroom will be able to provide a vehicle solution for everybody.

It will have five 22kW electric chargers, which can charge 10 electric cars at any one time.

“Currently, on Lake Road, we haven’t grown,” Light says. “Then we come here and we’re able to provide a facility like this. From a customer’s perspective, it’s very exciting.”

The dealership is designed so customers can easily access the site. The inside is a friendly, open circulation plan. Light says the layout of the building is designed to change the way staff deal with customers.

“We don’t want to just sell, we want to build a relationship,” Light says. “It’s about looking after the people, keeping them part of the family, the product.”

“The showroom is a destination, for people to have a coffee and enjoy the product.”

Light is looking forward to moving in to the new building once construction is complete.

A longer version of this story will be available in next month’s AutoTalk magazine. In the meantime, check out this month’s issue.