Mitsubishi cuts price on top Outlander PHEV model

Mitsubishi Motors New Zealand has cut the price of its last 100 2019 Outlander PHEVs to just $52,990.

And that is not the price for the standard XLS model, but for the the high spec VRX version.

The brand notes the SUV is at a price point that betters a number of petrol and diesel equivalents currently available on the market.

“Mitsubishi Motors is a pioneer in hybrid EV technology and we want to encourage as many Kiwis as possible to join the move towards EV motoring,” says Reece Congdon, MMNZ head of marketing and corporate affairs. “Hopefully the lower price point on our top-of-the-range model should help tip the scales for those still on the fence.

“With more charging stations than ever before, there’s no question that Kiwis are becoming more comfortable with the concept of EV vehicles. The appeal of one that offers the best of both worlds – like the Outlander PHEV – remains high thanks to its ability to offer the fuel-efficiency and low-emission performance of an EV with the convenience and range of a regular SUV.”

In the 2018 financial year, PHEVs were the fastest-growing electric segment in New Zealand.

“Kiwis have a longstanding affection for the Outlander badge; the PHEV model was the first hybrid SUV in New Zealand and, ever since its launch in 2014, it has remained the most popular vehicle in its class1.”

Since the launch in 2014, MMNZ has sold 1300 and the rate of uptake continues to climb.

“In 2019, Outlander PHEV sales grew 37% year-on-year, with some record-breaking months that tipped sales over the 1,000 mark.”

Wellington-based business owner Simon Werry, who ditched his Toyota Highlander last November to became New Zealand’s 1000th Outlander PHEV owner, said the purchase was a win-win.

“It feels powerful, drives well and tows a trailer no problem,” says Werry.

“At the same time, I’m reducing my environmental impact, supporting a company that’s investing in more sustainable technology and hopefully setting a good example for my young family.”

Congdon says the move towards electric is surging ahead thanks to a variety of influences.

“Compared to other countries, some might say that New Zealand has been a bit slower to embrace EV, but at this stage I don’t think there’s any question that we’re heading in that direction.

“With this in mind, there’s never been a better time to make the switch to electric.”