Mercedes-Benz to unveil concept at CES 2020

Mercedes-Benz will host the world premiere of a concept vehicle inspired by an entertainment sector brand at the Consumer Electronics Show (CES) in Las Vegas.

The three-star brand has redesigned its motor show presence for CES 2020. It says the new stand will give visitors the opportunity to dive into an adventure world.

Daimler AG and Mercedes-Benz AG management board chairman Ola Källenius will provide an outlook of the future interaction between man and machine in his keynote speech.

Mercedes-Benz says the creative and trendsetting features of the show car match the brand philosophy which places the focus on people and sets standards for the future of mobility.

The newly redesigned Mercedes-Benz show stand invites visitors into a world of forward-looking mobility. Visitors will be able to experience the highlights of the product and technology brand EQ – the all-electric EQC 400 4MATIC, the Vision EQS and also the new concept vehicle.

On the first day of the show, Tuesday, 7 January 2020, three interactive talks will take place on the Mercedes-Benz stand:

· 10:30 am: Head of sales and marketing Britta Seeger will be talking about the cooperation between one of the most innovative brands in the entertainment sector and the most valuable luxury automotive brand in the world. Furthermore, she will open the 2020 CES show stand.

· 11:30 am: Head of research and development Markus Schäfer, will talk about “Pioneering the Future” and explains the connections and the effects of a holistic, sustainable development strategy in which the human being is always the focus.

· 12:30 pm: Gorden Wagener, Chief Design Officer Daimler Group, will describe the development of human-centred design and also the link between design and functionality in the interior of the new show car.