Maserati announces electrified range development plan

Maserati’s electrification programme starts this year, with the Maserati Ghibli its first hybrid car.

The brand’s first all-electric cars will be the new GranTurismo and GranCabrio, production starting in 2021.

All new Maserati models will be developed, engineered and built in Italy, and will adopt hybrid and battery electric propulsion systems.

Following on from the announcement of testing of the new full electric powerplants to be installed on future Maserati models, the development and production plans for its electrified range are now presented.

Maserati will build the GranTurismo and GranCabrio at the Mirafiori production hub, with an

800 million euro investment.

During 2020, Mirafiori will be strengthening its position as a world hub dedicated to electrification and future mobility, a large proportion of its capacity allocated to new electrified cars.

However, Maserati retains its headquarters in Modena, where the cars in its range are developed and tested.

In 2020, the first of the new Modena-built Maserati models will be the super sports car. Major modernisation work is in progress on the production line at the Modena plant, partly to accommodate the electric version of the new super sports car. At the same time, work has already started on a paint shop, a new addition to the facility.

Modena is the home of the Innovation Lab – Maserati’s technological research, development and design centre.

Also upcoming is a new Maserati utility vehicle, to be built at Cassino and intended to play a leading role for the brand.