PHEV announced as RAV4 reaches 10m sales

Toyota Motor Corporation says it will be introducing a plug-in hybrid RAV4 SUV to market this year, just as the model reached cumulative global sales of more than 10 million units.

The exact figure was 10,080,834 units sold as at the end of February 2020.

Spanning five generations manufactured since 1994, the RAV4 joins the ranks of many Toyota models which have achieved eight-figure sales.

The RAV4 was not only the world’s best-selling SUV in 2019, it was also the fourth best-selling passenger car overall. North America is by far its strongest market, with more than half a million annual sales (535,000 in 2019), followed by Europe (133,000) and China (127,000).

In Europe, the RAV4’s sales tally has reached more than two million since 1994, while the latest, fifth generation model, introduced in early 2019, has set a new annual record of more than 130,000 units.

In Australia, Toyota sold more than 24,260 RAV4 models in 2019, while there were more than 5,611 units sold in New Zealand.