Iveco goes electric with Metallica

Iveco has presented its renewed product range and service offering to more than 1300 customers, dealers, partners and international media.

The Italian commercial vehicle manufacturer outlined the brand refresh and new logo at the “Be the Change” launch event in Barcelona, Spain, on November 15.

At the close, a special announcement was made about a partnership between Iveco and rock legends Metallica.

Iveco will support Metallica during the European leg of their M72 World Tour, running from May to July 2024, with electric and natural gas trucks accompanying the band across various locations, and Iveco electric and gas minibuses serving as shuttles during the concerts.

The Iveco vehicles will help reduce the tour’s CO2 emissions, and several other initiatives will be implemented based on the core values of environmental sustainability and social responsibility embraced by both the brand and the band.

The theme song for the full MY24 range is “It’s Electric” by Metallica.

Iveco has renewed every product line in its entire range at the same time with its biggest investment of one billion euros (NZ$1.8b) which includes a renewed zero-emission vehicle portfolio.

Developments in electric versions of Iveco’s light and heavy lines are advancing. The eDaily now has up to 400km range in urban real-world usage while the S-eWay offers 500km range under full load and normal working conditions, with 80% recharging in 90 minutes at 350kW of rapid charging.

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