BMW and Mini end 2023 with strong growth and EV volume increases

BMW Group New Zealand has enjoyed a stellar 2023, with combined registrations of the BMW and Mini brands achieving a new sales record.

Combined registrations totalled 2812 for the year, nearly 12% up on 2022.

Mini set a record for total registrations with 1048 (up 23%), while BMW with 1764 had a 6% upsurge in spite of a 5% market decline. 

Model highlights include 21% growth for the BMW X5 Sports Activity Vehicle (SAV), while the BMW 7 Series flagship sedan had a 22% increase in registrations.

The Mini Countryman SUV recorded 450 registrations – a 15% increase on the previous year.

Battery electric vehicle (BEV) registrations hit new highs with 539 new BMW BEVs registered – a 47% increase on the year before – while Mini saw 30% growth with 358 of its BEVs finding new homes in 2023.

The BMW i4 was the highest performing model in the marque’s line-up, with 133 registrations in 2023 – a 118% increase on 2022 and underlining the success of the fully electric Gran Coupé model in New Zealand.

The BMW iX also recorded 22% growth with 73 units registered, while registrations of the Mini Electric Hatch were up more than 30%.

BMW says it will continue to expand its BEV offering in 2024, with eDrive20 variants of both the iX1 and iX2 bolstering the product portfolio through the first half of 2024.

By midyear, BMW will offer 12 fully electric variants to customers.

This year Mini will enhance its BEV offering with the introduction of the new Mini Cooper and Mini Countryman to the local market.

BMW Group New Zealand managing director Adam Shaver says group brands performed in exemplary fashion during 2023.  

“We are delighted to have gone from strength to strength in 2023 even in challenging market conditions to deliver, in harmony with our valued dealer partners, a record number of vehicles across the country.

“Highlights have been across the board, notably for our range of battery electric vehicles with outstanding year-on-year growth,” says Shaver.

“We now look ahead to continuing the momentum in 2024, with the arrival of new BEVs in key growth segments and supporting this model rollout with the continued expansion of our destination charging program.”

BMW Group New Zealand says it is also expanding its public EV charging infrastructure.