Genesis G80 EV Magma concept at Auto China 2024

Genesis unveils its G80 EV Magma concept at the Beijing International Automotive Exhibition (Auto China 2024), the show running until May 4.

It’s a new addition to Genesis’ recently launched high-performance Magma programme, now introduced to China, with the brand also showcasing its X Gran Berlinetta concept and GV60 Magma concept.

The Genesis Magma programme infuses the brand with a new dynamism and marks the brand’s exciting entry into high-performance cars, aiming to develop a high-performance Magma variant for each existing model in the line-up.

“The introduction of Genesis Magma to China signifies our expansion into a new frontier of the driving experience,” says Genesis global design head SangYup Lee.

“G80 EV Magma concept is a stunning expression of both our design and engineering capabilities, as well as our commitment to meet the ever-evolving needs of Chinese consumers in pursuit of ultimate performance, represented by the beautiful and China-exclusive Acme Blue.”

The front grille has been redesigned to give a more striking appearance, along with wider fenders and a new rear bumper which includes an integrated fog light while a sculpted boot door design and pronounced spoiler lip contribute to improved aerodynamics.

The wider body and lowered ride height are complemented by 21-inch wheels, which are wider at the rear.

An advanced suspension system, high-performance wheels, and large, ventilated front and rear brakes significantly enhance the vehicle’s capabilities.

The wider track-tuned suspension is for elevated road holding and cornering potential, and larger brakes ensure excellent handling and increased driver confidence, says Genesis.

The interior includes Alcantara, quilted leather, and carbon fibre inserts, featuring a blue-coloured weave.

Other details are not yet available.

Visit Reuters for more on the show.