BMW overtook Tesla as Europe’s best-selling EV brand in July

Tesla relinquished its crown to BMW as Europe’s best-selling EV brand in July 2024. 

Europe’s demand for electric vehicles fell in July, with market share decreasing from 14.6% in July 2023 to 13.5% last month. 

According to JATO’s data, 139,300 new electric cars were registered last month, down 6% from July 2023. 

BMW led Europe’s EV brand ranking in July 2024 with a 35% year-on-year increase. This was a strong performance compared to Tesla, which recorded a 16% year-on-year decline. 

While the Tesla Model Y and 3 continue to dominate the year-to-date BEV ranking, they have recently lost ground. The Model Y is no longer Europe’s best-selling vehicle and landed ninth in July’s overall vehicle ranking. 

BMW’s latest models – including the iX1, i4, and i5 – performed well in July, while

the new iX2 registered more than 1300 units. Registrations of BMW’s electric models are outpacing those of its Mercedes-Benz and Audi counterparts.

Europe’s second-most popular EV of the month was the Volvo EX30, with almost 6600 registrations. MG registered more than 4,000 units of the MG3; Fiat registered 2636 units of the 600; BMW registered 2302 units of the i5; and Renault registered 2235 units of its new Scenic model.