Polestar 7 announced, Polestar 5 sales to start mid-2025

Polestar has announced it will manufacture a new premium compact SUV, the Polestar 7, in Europe. The company is targeting the world’s fastest-growing and most profitable automotive segment.

From Polestar 7 onwards, the company will gradually transition from a multi-platform approach to one single architecture, reducing complexity, costs, and investments.

After the ramp-up of deliveries of Polestar 3 and Polestar 4, sales of Polestar 5 are planned to start in the second half of 2025. 

The performance 4-seat grand-tourer is based on Polestar’s in-house developed bonded-aluminium platform. It will also be the first Polestar to use 800-Volt technology.

“Significant changes are needed to make this well-respected progressive brand a successful and viable business,” Polestar chief executive Michael Lohscheller says. 

We are speeding up our retail expansion and commercial transformation whilst adjusting our future model line-up and significantly reducing our cost base. Both in terms of volumes and financials, we expect 2025 to be the strongest year in Polestar’s history,” he says.

Commercial expansion

Polestar is accelerating its shift to an active selling model, with new retail partners and more retail spaces.

Together with its partners, Polestar plans to expand from 70 to 130 and from 36 to 57 retail spaces in Europe and North America. The established direct-to-consumer online sales channel will remain, giving customers a choice in how they want to buy their Polestar.

The changes being made to Polestar’s commercial operations are already positively impacting the company. In Q4 2024, retail sales increased by 5.3%, and order intake increased by 37.2% compared to the same quarter in 2023. Polestar 3 and 4 represented 56% of order intake in Q4 2024, creating strong momentum in 2025.

Polestar’s new market expansion will focus on France, with sales starting in 2025. France is one of Europe’s largest and fastest-growing EV markets, a natural fit for a premium brand like Polestar.

Additional expansion across Eastern Europe, Asia and Latin America is planned from 2026 onwards.