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Lunaz has record export demand for electrified classics

Lunaz Rolls-Royce Silver Cloud and Bentley

A 150% increase in export demand across the US, Europe, and the Middle East reflects global appetite for Lunaz’ electrified and elevated Aston Martin, Bentley, Jaguar, Range Rover and Rolls-Royce cars.

Rising order values (18%) have been driven by increased investment in rare models, intricate personal specifications, and advanced engineering features, says the United Kingdom-based company.

Clients have requested personal accoutrements, including a suite of features to facilitate cigar smoking, Lunaz says, adding export success and valuation uplift support the long-term growth of the businesses and highly skilled jobs in Silverstone, its headquarters.

“Lunaz was created to write the next chapters in the incredible stories of the most celebrated cars in British automotive history,” says Lunaz founder and chief executive David Lorenz.

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“The growth of our export business, along with the appreciating value of Lunaz cars offered to the secondary market, demonstrates a global appreciation for the Lunaz proposition: to marry cutting-edge technology and exceptional driving dynamics with the style of an era when beauty was the only requirement.

“This success lays the foundation for many years of growth, ensuring that we can continue developing and nurturing the very best restoration, engineering, and design talent.

“Indeed, these results are a testament to the breadth of capability within our team here in Silverstone, as they elevate these cars to a peerless standard for a growing and vibrant global customer base.”

Orders destined for international markets—including the US, UAE, Saudi Arabia, Belgium, France, Monaco, and India—have increased by 150% year-on-year. Meanwhile, 35% of the order book, extending to 2026, will remain in the company’s home market, Lunaz says.

The Lunaz process begins with bare-metal restoration, requiring more than 5500 hours, providing the foundation for customers to collaborate with the company’s team of in-house designers, engineers, and restoration specialists to customise every aspect of their build.

Since the start of the current production period in May 2024, Lunaz has allocated all production for delivery in 2025, with orders now extending to the second half of 2026.

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