Abarth 500e in Mission: Possible campaign

Abarth celebrates the release of Paramount Pictures’ Mission: Impossible – Dead Reckoning Part One in cinemas on July 12 with a partnership to launch the electric Abarth 500e.

The Abarth Scorpion has made the impossible, possible – creating an electric car that combines performance and thrilling driving experience, says Fiat.

In the newest TV commercial, the iconic 1960s Fiat 500 Abarth is caught in an action-packed car chase in the latest instalment of the Mission: Impossible franchise when it transforms into the new Abarth 500e as it speeds through Rome’s streets.

The new Abarth 500e is welcomed into the world as a representation of the brand’s goal to create sporty cars, and to show just how capable the electric Abarth is.

This partnership allows the Scorpion to translate the brand’s core objective of turning ordinary cars into something extraordinary.

Carlo Abarth’s main statement – back in the 1950s – is to give everyone the chance to live their passion for driving every day.

In Mission: Impossible – Dead Reckoning Part One, Ethan Hunt (Tom Cruise) and his IMF team embark on their most dangerous mission yet – to track down a terrifying new weapon that threatens all of humanity before it falls into the wrong hands.

With control of the future and the fate of the world at stake, and dark forces from Hunt’s past closing in, a deadly race around the globe begins.