Chery opens Barcelona hub to drive growth and EV development

Chery has expanded its global operations, opening a European Operations Centre in Barcelona alongside a new Spain-based research and development facility.

The Barcelona hub is the company’s first overseas regional operations centre and will oversee its European business, including compliance, supply chain, finance and public affairs.

Chery says Europe remains a key strategic market, both for sales and for advancing new technologies, with the new R&D facility focused on electrification, intelligent mobility and sustainability in line with European regulations.

The move follows growth across the region, with Chery now operating in 18 European markets and serving more than 100,000 customers. Sales across the UK and EU increased in early 2026, driven in part by demand for new energy vehicles.

The company has also advanced its localisation strategy in Spain through a partnership with EV Motors to revive the EBRO brand, including reactivating a manufacturing facility in Barcelona and creating more than 1000 local jobs.

Chery says its “local-for-local” approach, which focuses on tailoring vehicles and operations to regional markets, will underpin its ongoing global expansion.

For markets such as Australia and New Zealand, the investment signals increased focus on global R&D and electrification, which is expected to influence future product development and technology offerings.

The company will showcase its latest developments in electrification, intelligent technology and connectivity at the Beijing Motor Show 2026.