Five Porsche NOW centres open in Canada

Porsche Cars Canada Ltd (PCL) has announced the opening of five Porsche NOW locations in Montreal, Ottawa, and Vancouver.

The brand pop-ups will be the first of their kind to premiere an electric mobility focus, heralding the arrival of new electrified Porsche models in Canada such as the Macan Electric and the 2025 Taycan, says Porsche.

Porsche NOW is an expression of a modern luxury concept that provides an intimate temporary sales environment, where visitors can interact with the Porsche brand, vehicles, as well as product experts in an experiential environment, says Porsche.

The pop-ups feature a configuration lounge and Porsche Lifestyle corner, as well as one or two electrified Porsche vehicles.

Every pop-up incorporates recyclable cardboard cylinders in wall, seating, or display elements and a distinctive colour palette is inspired by the Provence shade, first introduced with the new electric Macan.

Solar panels power the temporary structure in Langley, while Richmond has flooring made from recycled footwear.

The five Canadian Porsche NOW sites are at 19001 Chemin Notre Dame, Mirabel, QC; 8240a Boul. Leduc, Brossard, QC; 225 Du Marché Way #103, Ottawa; 16172 24 Ave, Surrey, BC; and 6551 No. 3 Rd., Richmond, BC.