AVs planned by JLR and NVIDIA

Jaguar Land Rover is partnering with artificial intelligence (AI) and computing company NVIDIA to jointly develop AI-powered autonomous driving and connected services for all future vehicles built on NVIDIA Drive.   

Starting in 2025, all new Jaguar and Land Rover vehicles will be built on the NVIDIA Drive software-defined platform – delivering a wide spectrum of active safety, automated driving and parking systems as well as driver assistance systems.

Inside the vehicle, the system will deliver AI features, including driver and occupant monitoring as well as advanced visualisation of the vehicle’s environment.

The partnership will transform the modern luxury experience for customers as part of JLR’s “Reimagine” strategy, the brand says.

The full-stack solution is based on NVIDIA Drive Hyperion, which features Drive Orin centralised AV computers; Drive AV and Drive IX software; safety, security and networking systems; plus surround sensors. Drive Orin is the AI brain of the car and runs the JLR operating system, while Drive Hyperion is the central nervous system.

JLR will also leverage in-house developed data centre solutions with NVIDIA DGX for training AI models and Drive Sim software built on NVIDIA Omniverse for real-time physically accurate simulation. The company’s software-defined features and its end-to-end verification and validation architecture will enable the delivery of innovative assisted and automated driving services throughout the life of the vehicle via over-the-air software updates, JLR says.

“Collaboration and knowledge-sharing with industry leader NVIDIA is essential to realising our Reimagine strategy, setting new benchmarks in quality, technology and sustainability,” JLR chief executive Thierry Bolloré says.

“Our long-term strategic partnership with NVIDIA will unlock a world of potential for our future vehicles as the business continues its transformation into a truly global, digital powerhouse.”

NVIDIA founder and chief executive Jensen Huang says next-generation cars will transform automotive into one of the largest and most advanced technology industries.

“Fleets of software-defined, programmable cars will offer new functionalities and services for the life of the vehicles.”

JLR aims to achieve net-zero carbon emissions across its supply chain, products and operations by 2039 and it sold 439,588 vehicles in 127 countries during the 2020-2021 financial year, including the premium all-electric performance SUV the Jaguar I-Pace.

It has two major design and engineering sites, three vehicle manufacturing facilities, an Engine Manufacturing Centre and a Battery Assembly Centre in the UK, along with vehicle plants in China, Brazil, India, Austria and Slovakia. Three of JLR’s seven technology hubs are in the UK – Manchester, Warwick (NAIC) and London – with additional sites in Shannon, Ireland, Portland, USA, Budapest, Hungary, and Shanghai in China.

As a wholly owned subsidiary of Tata Motors since 2008, JLR has access to leading global players in technology and sustainability within the wider Tata Group and is electrifying both the Land Rover and Jaguar brands.