BEVs in Europe 28 see highest quarterly registrations

According to JATO Dynamics, March delivered Europe’s second-best month on record for Battery Electric Vehicle (BEV) registrations in the 28 markets under analysis. 

Despite a continued fall in volumes, Tesla led the BEV ranking by model.

The data for 28 markets across the region shows that a total of 240,891 BEVs were registered in March. It marks the second-highest result on record for this powertrain, behind December 2022 when registrations reached 275,108 units.

In March 2025, BEVs accounted for 16.9% of total registrations, marking an increase of 2.7 percentage points in market share compared to March 2024, as volumes rose by 23% year on year. In terms of units registered, this was the strongest quarter for BEVs on

record.

“March was a momentous month for BEV registrations in Europe, indicating that the positive response we are seeing to the continually broadening offer is finally having a real impact on the overall market,” JATO Dynamics global analyst Felipe Munoz says

Tesla decline slows

Despite the momentum behind BEV uptake in Europe, Tesla, the world’s largest BEV brand by sales volume in 2024, recorded a 30% drop in registrations.

This was the most significant decline among the 30 most registered brands, surpassed only by Mitsubishi in 33rd position (-43%), Lancia in 41st position (-73%), Jaguar (-82%), Smart (- 65%), Maserati (-39%) and Abarth (-75%).

Despite the negative trend, the 30% drop experienced in March was less severe than

those recorded in January (-47%) and February (-44%). 

“As the brand continues to deal with a host of PR issues in addition to the changeover of the Model Y, Tesla is now relying on the Model 3 to offset its losses,” Munoz says

The midsize sedan recorded an increase of 1.1% to reach 12,500 units, topping the BEV ranking alongside the Model Y.

While the Model Y (-49%) and Model 3 (-14%) both recorded notable declines between January and March, they were still able to outpace all other electric cars in Europe. 

The Volkswagen ID.4 followed in third position, thanks to an outstanding 115% increase in registrations, but remained 2000 units short of the Model 3.

“Despite the controversy surrounding the brand’s CEO and the limited availability of the new Model Y, Tesla continues to perform well as the most popular EV brand in Europe. Its success, amid these challenges, indicates what European consumers are looking for in an EV,” Munoz says.