Continental Cars BMW new dealership goes electric

The largest multi-level BMW dealership in New Zealand from Continental Cars BMW in Auckland will display the latest EVs when completed around August.

Able to showcase more than 150 vehicles, the multi-million dollar Wairau Valley dealership project in Takapuna will include a specialist team trained to provide buyers with quality advice on EVs and will have EV charging stations.

The new dealership will also feature solar panels, rainwater catchment and an advanced water reticulation system to reduce its carbon footprint.

It also aims to be an industry leader in innovation and breakthrough car dealership design.

By 2025, the electrified product range comprised of all-electric and plug-in hybrids is set to boast at least 25 models, Continental Cars BMW says, adding its committed to increasing consumer awareness and trust in buying greener cars.

“We are dedicated to innovation, continuous improvement, and environmental responsibility, and the new dealership gives us the opportunity to deliver against all three of these pillars,” Continental Cars BMW dealer principal Geoff Light says.

“And with the design of this new dealership, we began by challenging ourselves to find a new approach to customer service when it comes to discussing electric vehicle options.”

Light says innovative new consumer experiences could include virtual reality – tipped to change the way people experience and buy their latest vehicle or first electric car.

“Increasing our commitment to electric vehicles further solidifies Continental Cars BMW’s ability to meet customer needs,” he says.

“The addition of the EV product to the already extensive range of BMW vehicles gives confidence to clients visiting the dealership that there is a BMW model to suit every lifestyle.”

The project features an undercover ‘drive-in’ service centre, parts and a lifestyle showroom with dedicated product zones representing the entire BMW range of luxury vehicles including EV, hybrid, SUV, motor sport and sedan.

It will also have an extensive premium used vehicle display area and ample on-site customer parking.

A knowledgeable sales team includes a ‘BMW product genius’ dedicated to crafting a product offering designed exclusively around the needs of individual clients.

Visit www.continentalcarsbmw.com for more information.