Lime second, Tesla sixth in brand research

Tesla dropped from first to sixth and e-scooter hire business Lime came second in the latest survey of the most authentic brands in New Zealand.

Branding agency Principals, with research and analytics firm The Navigators, surveyed New Zealand consumers in March around four key drivers of authenticity – visibility, value, vitality and virtue.

Last year, the research found Tesla to be what New Zealanders thought was the most authentic brand, but following negative press Tesla dropped from first to sixth. Lime was second and Ecostore rose from second last time to first.

The New Zealand Marketing Association and Principals presented the results on May 28.

The 2019 top 20 most authentic brands:

1. Ecostore
2. Lime
3. Icebreaker
4. IKEA
5. Lewis Road Creamery
6. Tesla
7. Whittaker’s
8. Air New Zealand
9. Uber
10. All Blacks
11. Airbnb
12. Apple
13. The Warehouse
14. Xero
15. TradeMe
16. Mitre 10
17. Kathmandu
18. Amazon
19. Kiwibank
20. Radio NZ National