Electric vehicles the centre of Superbowl commercials
The Superbowl, the biggest NFL event of the year, promoted electric vehicles and sustainability in its commercials this year.
Game of Thrones star and football fan Maisie Williams is in Audi’s latest commercial about the e-tron, and Porsche gave viewers a feature of the new Taycan, its electric sports car.
Williams sang “Let it Go” while promoting the Audi e-tron and the end of fossil fuel dependence and tweeted her excitement.
“Let it go and let’s go electric!” Williams tweeted.
Ahhhh! So excited to share @Audi‘s latest commercial featuring yours truly 🙆🏻♀ singing ‘Let It Go’ from Disney’s Frozen❄
Let it go and let’s go electric!⚡ #ad #Audi #etron #LetItGo https://t.co/1DsvEgvBN1— Maisie Williams (@Maisie_Williams) January 29, 2020
Audi later responded with “we’re so glad to have you on this journey with us,” referring to its journey towards a greener future.
The actress later asked her Twitter fans who watched her commercial during the Superbowl.
Who saw my @audi commercial during the #BigGame ?! I had so much fun shooting this – thank you for the love 🥳 https://t.co/R80OMb6PF8 #ad #thefutureiselectric #etron pic.twitter.com/A8FPBbr9pd
— Maisie Williams (@Maisie_Williams) February 3, 2020
Porsche’s commercial included iconic cars from the brand’s past, and then a feature of its new electric sports car, the Taycan.
Viewers also got to see empowering commercials about the Superbowl’s first female coach and a Kia commercial which addressed how sports can be a support system for homeless children.
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