EV ‘Shout Outs’ popular

New Zealand businesses have rushed to have their EV efforts profiled via the Gen Less EV Shout Outs initiative, which champions the use of EVs in business.

Businesses already own 23% of the nearly 20,000 registered EVs in New Zealand, and buy most of the new EVs.

So Gen Less launched EV Shout Outs, featured in EVtalk, to give organisations across the country an opportunity to ‘shout out’ about their EVs use online and on billboards across Auckland, Wellington and Christchurch.

More than 30 businesses have already signed up for an EV Shout Out in advance of the campaign going live, from big businesses such as NZ Post to small ones including Verboom Tees and not-for-profits like Asthma NZ.

Other organisations that have moved to EVs are encouraged to shout out from March 2.

Organisations cite a range of reasons that inspired their transition, from lowering their carbon footprint, to cuttings costs and even creating a healthier living environment for Kiwis.

“Consumers want to see businesses taking positive action to tackle climate change,” Energy Efficiency and Conservation Authority (EECA) chief executive Andrew Caseley says.

Transport makes up around 20% of New Zealand’s emissions, so electrifying transport is one of the best ways to do this, he says.

“Corporate fleets moving to EVs also help grow the number of EVs in New Zealand. As those fleets get upgraded, their EVs go into the second-hand market creating more opportunities for New Zealanders to make the switch.”

Running until March 29, EV Shout Outs will not only hero the EV efforts of New Zealand businesses on high profile billboards – they’ll also receive a profile boost online, with a series of broadscale digital banners celebrating their fleet transitions.

Visit www.genless.govt.nz/ev-shout-outs for more information.