Hyundai to reveal mobility plans

The 2019 Frankfurt International Motor Show will display Hyundai Motor’s mobility future plans.

From September 10 to 22, the brand will showcase its full electric design concept and premiere the new i10.

In addition, Hyundai Motorsport will unveil its first-ever electric racing car.

The show offers Hyundai Motor the opportunity to showcase its future EV design direction and will illustrate its personalised in-car customer experience strategy for future EVs under the banner ‘style set free.’

Customers could be given more freedom to design their cars the way they want, similar to how people design their homes to reflect their lifestyles. Hyundai envisions the vehicle interior will be more customisable.

“With the first full electrified concept integrating ‘style set free,’ as well as our first ever electrified race car, we are proud that Hyundai is once again showing a glimpse into the future of driving, while other manufacturers are still talking about it,” Hyundai Motor Europe marketing and product vice president Andreas-Christoph Hofmann.

“Meanwhile, we are also excited to present the all-new i10 which, thanks to a range of connectivity and safety features, will become the next success factor for Hyundai in Europe.”

Hyundai will be hosting a series of interactive displays to illustrate ‘style set free.’ Visitors can interact with various materials to create a kaleidoscope effect.

The Frankfurt International Motor Show is the world’s largest motor show, taking place biennially.