Mini John Cooper Works models going electric

The evolution of the Mini model range is focused on the ongoing expansion of electric mobility and offering new opportunities to experience the brand’s hallmark driving enjoyment – which opens new possibilities for the John Cooper Works brand.

Future Mini vehicle architectures mean that extreme performance and genuine driving enjoyment will also be available with electric drive.

The Mini Cooper SE Countryman ALL4 plug-in hybrid led to 5% of the brand’s total sales being electrified. Following the highly successful launch of the all-electric Mini Cooper SE, this share doubled to around 10% within just a few months.

Now Mini ispreparing the next step in the development of electric John Cooper Works models.

“With the Mini Electric, we’ve shown how well brand-typical driving enjoyment and electric mobility can be combined,” Mini brand head Bernd Körber says.

“Now it’s time to translate the passion for performance of the John Cooper Works brand to electromobility. That’s why we’re working to develop concepts for electric John Cooper Works models.”