Nissan launches new brand

Nissan Asia and Oceania has launched a new brand positioning campaign and website in the Australasian, Indonesian, Thailand and Phillippine markets.
“Building a thriving brand is our top priority, backed by our strategy to be the innovative challenger – supported by electrifying one in four vehicles in Asia and Oceania under our mid-term plan,” Nissan Asia and Oceania marketing vice president Nirmal Nair says.

“This campaign aims to ignite the brand in the region and paves the way for how Nissan will evolve in the region and our vision for the immediate future which will encompass marketing, sales, consumer touchpoints, dealer network, after sales and communications.”

Themed ‘Dare the impossible, until it’s not’, the brand reveals a new digital-first direction which has already surpassed 120 million views for its first brand-led video in the region.
While the campaign has launched in the four key markets within the Asia and Oceania region, Nissan says it will continue across other markets.
Nair says brands need to be genuine to themselves.
“Daring to be different is in Nissan’s DNA,” Nair says.
“Our rich history of invention and ‘world-firsts’ defines our innovative present and, now, our promise of a bold future. This campaign is aligned to this direction.”
The multi-platform strategy indicates use of a newly implemented tech stack to do precision marketing among a freshly defined brand audience.
Inspired by the best storytellers in the marketing and production industry, the company’s aim is to excite prospects and drive them to the newly structured website, where they can explore Nissan and its heritage of game-changing innovations, pioneering technology and consumer relevance across the region.
“We are proud to be boldly shaping an innovative and human-centric future for Nissan in Asia and Oceania.”