Traditional brands most trusted under autonomous revolution

Established car manufacturers like Ford, Audi and Tesla would be the preferred provider of autonomous cars in Britain, a new study has found.

Auto Trader UK research shows the British drivers would be more trusting of traditional brands rather than new players in the industry, like Apple, Amazon and Google.

The survey questioned 5500 UK motorists about their future buying thoughts, the Daily Mail reports.

Ford, Audi and electric car specialist Tesla filled the top three spots, with BMW, Volkswagen, Honda and Toyota also making the list.

Google is the only non-car related brand in the top ten, but Apple, Amazon and Uber made it into the top 15.

The study also found one in five people would definitely buy a driverless car in the coming years.

Jon Quirk, editor at Auto Trader, says motorists’ opinion on driverless cars are mixed.

“There will be plenty of collaboration between carmakers and tech companies on autonomous cars in the future, but it’s clear that when it comes to choosing a brand that motorists find most appealing for autonomous cars today, positive past experiences, perceived technology and trust in the brand are some of the most important factors to consider.

“Car manufacturers have a clear headstart against tech companies here as they’ve delivered tried and tested on-road products and established trust in their brands in the process.”