Trifecta for Hyundai EVs

Hyundai’s Prophecy EV has been named ‘Best of the Best’ and its 45 EV and Neptune fuel cell electric truck declared ‘Winners’ in the 2020 Red Dot Awards’ Design Concept group ‘Mobility & Transportation’ category.

The 45 EV concept has taken three globally renowned design awards, including Red Dot, IDEA and iF since its reveal in 2019.

Prophecy and 45 are part of Hyundai’s dedicated EV line-up brand Ioniq.

Hyundai’s visionary concept EV Prophecy encapsulates pure aerodynamic design, expressing the company’s latest design identity “Sensuous Sportiness”.

Leveraging an extended wheelbase and short overhang, Hyundai’s designers achieved the ultimate automotive form, thanks to a new EV architecture.

Moreover, Prophecy is the first concept car designed by a Korean automotive brand to win the ‘Best of the Best’ design concept award.

The 45 concept, which Hyundai unveiled at the Frankfurt Motor Show 2019, is a futuristic homage to the brand’s 45-year-old icon the Pony Coupe Concept.

It foreshadows a new era of Hyundai’s automotive design focused on electrification, autonomous technologies and smart design.

The 45 is defined by its monocoque body style, aerodynamic and light-weight design inspired by aircrafts from the 1920s. The car’s 45-degree angles at the front and rear form a diamond-shaped silhouette.

The Neptune FCEV commercial truck concept’s design was inspired by the Art Deco streamliner railway trains that were the standard of industrial design from 1936 to 1959. The distinctive cascading design of its front end provides maximum air flow for increased cooling capabilities.

“With Prophecy and 45, Hyundai’s EV design vision has been recognised globally by winning the Red Dot Awards,” Hyunda global design head and senior vice president SangYup Lee says.

“Neptune is like an ambassador concept vehicle that embodies Hyundai Motor’s top status and prowess in next-generation fuel-cell EV technology. It represents Hyundai Motor’s vision and customer value as the leader of the global hydrogen mobility industry.”

The Red Dot Award is one of the world’s most prestigious design awards along with iF Design Award and International Design Excellence Awards (IDEA).

Red Dot announces winners for Product Design, Brand & Communication and Design Concept every year.

Among 4170 concept designs submitted to the Red Dot Award Design Concept this year, 41 entries won ‘Best of the Best’, and 188 were ‘Winners’ at the awards.

Twenty international professionals judged the submissions based on innovation, feasibility and functionality.