Video: Contactless customisation for electric Lotus Evija

As electric hypercar Evija moves closer to series production later this year, Lotus reveals how customers are choosing their vehicle’s bespoke specification.

The exclusive nature of the two-seater capable of 1700Nm torque means every customer journey is unique, each using a touch-screen configurator to personalise their Evija as part of an enhanced ordering process.

Designed especially for Lotus, the configurator’s ultra-powerful graphics processor creates stunning high-definition ‘photo-realistic’ images and animations.

Developed using advanced gaming software, these allow the buyer to build and personalise their own car from the ground up and visualise it from every angle, inside and out.

That includes very aspect of the Evija, from striking exterior paint colour combinations such as Atomic Red, Solaris Yellow and Carbon Black; to highly detailed interior trim.

An advanced imaging technique known as ray-tracing even allows customers to place their Evija into multiple environments around the world to see how localised sunlight levels will affect their choices.

The final element is the creation of a fully personalised ‘360-degree fly-through’ film exclusive to each customer.

“With state-of-the-art digital tools such as the new configurator, we can accommodate customer preferences and requirements from anywhere in the world at the touch of a button,” Lotus global marketing executive director Simon Clare says.

Lotus has released a series of Evija images captured from the configurator which show a car set inside the Lotus Design studios at Hethel, United Kingdom – the global home of Lotus since 1966.

At regular intervals during the purchase process, each customer will receive from Lotus a unique gift to reflect the exclusive and technical nature of the Evija.

That will culminate in a hand-crafted build book, packed with imagery of the customer’s individual car during key moments of its assembly.

The book will be presented to the customer with their Evija key as part of handover celebrations.

Lotus says the first year’s allocation is already designated to customers around the world.

About 130 units are planned, each priced at more than US$2 million.