Video: ‘Electric Boogie’ for electrified Jeep expansion
Jeep’s electrified expansion features among the Super Bowl 57th game’s commercials.
Electric Boogie, first released in 1983, is reincarnated as a new version for the advertisement and includes animals dancing along to the track.
The new one brings original recording artist Marcia Griffiths together with Jamaican recording artist and producer Shaggy, and three artists Jamila Falak, Amber Lee and Moyann.
The commercial features Jeep’s plug-in hybrid electric vehicles (PHEVs) the Jeep Wrangler 4xe and Grand Cherokee 4xe.
The spot can be viewed across the brand’s social media channels and was created to be leveraged globally to support the rollout of the Jeep brand global electrified portfolio.
Jeep also invites fans from around the world to join the “Electric Slide” movement on TikTok with dancers across the platform, tagging #Jeep4xeElectricBoogie while footage will also be on Shaggy’s social channels.
“This new campaign showcases our global 4xe electrification portfolio by capturing and celebrating the fun, light-hearted spirit of the Jeep brand,” says Jeep chief executive Christian Meunier.
“We continue to design and develop the most capable and sustainable Jeep SUVs to date, and this is why we say that 4xe is the new 4×4.
“This is a forward-thinking strategy, on our path to becoming the leading zero-emission SUV brand in the world and ensure that millions of Jeep fans continue to have a planet to explore, embrace and protect.”
Stellantis global chief marketing officer Olivier Francois says: “Authenticity is one of the Jeep brand’s core pillars, so it was extremely important to us to release this modernised version of ‘Electric Boogie’ with singer Marcia Griffiths, whose first recording of the song nearly 40 years ago made a huge impact on popular culture.
“We’d like to think of the commercial as a natural extension of our acclaimed ‘Earth Odyssey’ spot, with our Jeep 4xe vehicles and the animal kingdom getting in rhythm with nature.”
Electric Boogie was originally written by Bunny Livingston (Bunny Wailer of the original Wailers), the song carrying a playful energy that inspired the global dance – the “Electric Slide” – still very popular at weddings and parties.
“I grew up hearing ‘Electric Boogie’ often; it was a family favourite in my household,” says Shaggy.
The version performed by yet another legend, Marcia Griffiths (formally of I-Threes – the background singers with Bob Marley and the Wailers) and remixed by the Miami Sound Machine became a worldwide hit.
“Over the years I’ve become close friends with Marcia so I was very excited when the Jeep brand asked me to remake a 2023 updated version of this classic for their new campaign,” says Shaggy.
“Having Jeep use our father’s classic composition ‘Electric Boogie’ in their Big Game spot is a massive collaboration,” says Abijah Livingston, son of Bunny Wailer.
Meanwhile, Ram has also run a Super Bowl commercial for its electric 1500 REV ute.
Jeep’s electrification plan calls for the introduction of four electric SUVs in North America and in Europe by the end of 2025, while it aims to have 50% of Jeep brand sales in the US and be fully electric by 2030, planning to have 100% of European sales all-electric by then.
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