Video: Global ID.4 campaign sparked by Ant-Man and The Wasp movie

Volkswagen’s ID.4 features in Marvel Studios’ “Ant-Man and The Wasp: Quantumania” releasing in theatres worldwide in mid-February.

\The ID.4 also had a red-carpet appearance at the movie’s February 6 world premiere in Los Angeles, prior to it opening in US theatres from February 17.

“Integrating the ID.4 in the movie and the accompanying campaign enables us to reach millions of people all over the world,” says Volkswagen global brand management and consumer insights head Gilbert Heise.

“What’s more, the Ant-Man character is a perfect fit for our brand: He is likeable, authentic and has a great sense of humour.”

Global custom content for social media, TV and movie theatres shows Ant-Man and Cassie Lang in an amusing and elaborately staged sequence with the ID.4.

In the run-up to the film’s release, Volkswagen and Marvel Studios’ “Ant-Man and The Wasp: Quantumania” are presenting a jointly created custom spot to kick off the global campaign.

The ad, developed and produced by Volkswagen, the Walt Disney Studios partnerships team, and Bullitt, was directed by Marvel Studios collaborator Anthony Leonardi III.

Framestore’s VFX team brought the spot’s shrinking and growing effects to life.

The ID.4 is due in New Zealand mid-2023 through dealerships.