Video: Pininfarina electric hypercar to debut

The Pininfarina SpA-designed PF0 hypercar makes its global premiere in North America this week.

The fully-electric luxury car will be revealed at the Monterey Car Week and its showpiece finale the Pebble Beach Concours d’Elegance on August 22.

Private viewings will be from August 23-26.

https://www.youtube.com/watch?v=ZFQ0BkOUKo0&feature=youtu.be

Automobili Pininfarina chairman Paolo Pininfarina explains the car’s significance in a new short film which details his grandfather’s first visit to Detroit almost 100 years ago.

Company chief executive officer Michael Perschke and design director Luca Borgogno are joined in Monterey by Anand Mahindra, chairman of Mahindra & Mahindra, and Paolo Pininfarina, grandson of the famous styling house’s founder, Battista ‘Pinin’ Farina.

“Our American dream was established in the 1920s even before the company was formed,” Pininfarina says.

“My grandfather, Battista, visited Ford and at the end of his tour had lunch with Henry Ford who asked him to become their chief stylist. But he had other ideas and the rest is automotive history.”

Perschke says they are looking forward to presenting the PF0 design model to clients and specialist retailers over the coming days.

“But our time at the Pebble Beach Concours d’Elegance and in the Monterey auction houses will also be a highlight.

“We will celebrate Pininfarina’s unique place in automotive history and undoubtedly pick up further inspiration for our future range of cars from these Italian masterpieces.”

The Pebble Beach Concours d’Elegance and the Monterey Car Week events are a traditional high-point in the automotive calendar for owners and investors in Pininfarina-styled landmark cars. 2016’s Pebble Beach ‘Best in Show’ was the stunning 1936 Lancia Asturia Pinin Farina Cabriolet. In 2017, the 1955 Ferrari 375 Plus Pinin Farina Cabriolet Speciale was announced as the ‘Most Elegant Sports Car’ at the Concours.

Automobili Pininfarina was announced in April, in Rome, as the world’s newest car brand, with an ambition to sustainably develop and produce fully-electric, ultra-luxury cars at the pinnacle of design and desirability in their respective segments.

No more than 150 PF0s will be hand-crafted in Cambiano, Italy by the Pininfarina SpA Atelier from 2020.