Genesis X Concept debuts in LA

The Genesis X Concept, an EV-based GT (Gran Turismo), has been presented in a world-premiere video on a Los Angeles roof-top.

Genesis partnered with award-winning director Jason Bergh to create the ‘Genesis X California’ film, highlighting the dynamism of California’s car culture, Genesis’ pioneering spirit, and the promise of a sustainable future for all.

The film can be viewed through Genesis Worldwide and local social channels.

“The car that we are unveiling is a concept car that embodies the essential elements that Genesis pursues in its designs,” Genesis Brand global head Jay Chang says.

It’s the brand’s fifth concept car, following the New York, GV80, Essentia, and Mint concepts.

The name ‘Genesis X’ is a combination of Genesis and the letter X, which symbolises a “hidden hero.”

“The signature Two Lines theme and sustainable luxury will be blueprints for the futuristic designs and state-of-the-art technologies that Genesis seeks to adopt in its future models,” Genesis global design head SangYup Lee says.  

Genesis maximised the concept car’s sporty sensibility by incorporating two-layered, turbine-type alloy wheels with five spokes.

The Genesis X Concept’s Lençóis Blue colour was inspired by the lagoons of Maranhenses National Park in Brazil, where a lake forms only during the rainy season.

A driver-oriented design features a cockpit that surrounds the driver with all operating systems and displays – the driver’s seat scotch brown and the passenger seat an ocean wave green blue with four-point seat belts.

It also has a dashboard that creates the sense that it is enveloping passengers and is connected to a floating centre console.

The Free-Form display, which manages various functions such as clusters, navigation and heating, ventilation, and air conditioning systems, and the Crystal Sphere Electronic Shift Lever, which integrates driving mode settings, add a high-tech atmosphere to the interior.

A weave-patterned fabric made from leftover pieces of leather from previous manufacturing processes was used for the safety belts, parts of the steering wheel, and the airbag cover, highlighting the concept car’s eco-friendliness.

To debut the Genesis X Concept to consumers globally, the brand also opened its digital motor show website offering visitors various interactive experiences and 360-degree views of its interior and exterior.

No details have yet been given around price, range, charging and more.