Genesis Electrified G80 debuts at Auto Shanghai

Genesis has globally launched its Genesis Electrified G80 at Auto Shanghai 2021, its first EV which is due in Australia in early 2022 and possibly New Zealand.

The brand also presented its Genesis X Concept at the show, an EV-based Gran Turismo (GT) concept car shown to the Asian market for the first time.

Genesis aired the official Auto Shanghai event through its global YouTube channel (Genesis worldwide).

At the Auto Shanghai 2021 April 21-28 show, the brand’s global and Chinese market strategies were introduced too.

“Today (April 19 – the first of two show press days) is very special because it represents a variety of firsts for the Genesis brand,” Genesis global head Jay Chang says.   

“Not only because this is Genesis’ very first appearance at the Auto Shanghai, but it is also the first time we are unveiling a new product outside of Korea.”

The Electrified G80 is estimated to have more than 500km range (NEDC) or 427km based on the Korean EV certification system, while 350kW rapid charging enables recharging from 10% to 80% in 22 minutes.

Available only in all-wheel drive, the Electrified G80 delivers 272kW of power and 700Nm torque, by applying motors with 136kW and 350Nm at maximum to the front and rear wheels. It can accelerate to 100km/h in 4.9 seconds.

The Disconnector Actuator System (DAS) can also automatically connect or disconnect the motor and drive shaft based on various driving conditions, including vehicle speed and driving mode, enabling seamless switching between 2WD and AWD to reduce unnecessary power loss and increase efficiency.

The Electrified G80 features a 400V/800V multi rapid charging system, allowing customers to use various charging infrastructures. Customers can not only use the 800V rapid charging system without an additional converter, but a 400V charger as well.

It also provides vehicle to load (V2L), a feature that enables customers to use 3.6kW for separate electric appliances.

Genesis equipped the vehicle with ANC-R (Active Noise Control-Road; formerly known as RANC). It reduces the level of noise significantly by measuring and analysing road noises with four sensors and six microphones inside the vehicle, and by simultaneously creating sounds at opposite phase.

The Preview Electronic Control Suspension (Pre-view ECS), suspension which can be controlled by information supplied through the front camera and navigation system, also helps to create the optimum driving experience.

The charging door in the front crest grille’s upper right corner is invisible when closed.

Latest technologies emphasising sustainability are featured, such as a solar roof.

The vehicle also has various interior natural and recycled materials, which include eco-friendly ‘forged wood’ garnish for EVs made from recycled pieces from furniture manufacturing, as well as environmentally friendly fabric made from recycled PET plastic bottles.

Colour options include Matira Blue (exterior) and Dark Green two-tone (interior).

The Genesis X Concept’s interior features a cockpit surround with all operating systems and displays.

In addition, the Free-Form display, which manages various functions such as clusters, navigation and HVAC (heating, ventilation, and air conditioning) systems, and the Crystal Sphere Electronic Shift Lever, which integrates driving mode settings, add a high-tech atmosphere.

“The world premiere of the first-ever electric vehicle of Genesis here in Shanghai shows our strong dedication and commitment to the Chinese market,” Genesis Motor China chief executive Markus Henne says.

“Genesis will strive to build authentic relationships with Chinese customers through a new China-tailored business model.”

Genesis is displaying eight key models at Auto Shanghai 2021, including the Electrified G80, the Genesis X, two G80s, and four GV80s.

Recently, a series of events marked Genesis’ official launch into China, including a Genesis Brand Night at Shanghai’s International Cruise Terminal, a collaboration with Shanghai Fashion Week and the opening of its first Genesis Studio in China in the centre of Shanghai.

Its second brand experience space will open in Chengdu in May.