Gorillaz and Jaguar Land Rover code challenge to gain engineering recruits

Jaguar Land Rover and Gorillaz are combining to recruit new world-class electronics and software engineering talent with a code-breaking challenge in the virtual band’s app.

The Gorillaz app today launches a new Jaguar Land Rover recruitment area in the form of a 360-environment situated in the garage of the band’s home, which also features all the iconic vehicles from Gorillaz.

Here, applicants can explore and take a two-part challenge. The first part, designed to educate users about the benefits of electric vehicles, involves assembling the Jaguar I-PACE Concept, Jaguar’s first all-electric five-seater sports car. Users can learn about the vehicle’s performance, battery technology, space, charging and range.

The second and more demanding part of the game, developed to engage and recruit budding electronic wizards and coders, will focus on cracking code in alternate reality game format (ARG). The challenge takes them on a series of code breaking puzzles that will test their curiosity, persistence, lateral thinking and problem-solving skills – all real world attributes of a new generation of software and engineering talent.

“Can you crack the code?” says Noodle, the band’s guitarist and a Jaguar Land Rover ambassador. “Put your skills to the test! Hey, maybe you might land yourself the most badass job you can imagine. Dare to win!”

The best performers will be fast-tracked through the recruitment process, helping to meet Jaguar Land Rover’s ambition to employ thousands of new, skilled workers over the next year.

It’s a major change in the way the business looks for candidates, aiming to tackle the engineering skills gap and inspire and attract a diverse range of talent and new thinking.

“As the automotive industry transforms over the next decade, fuelled by software innovation, we have to attract the best talent and that requires a radical rethink of how we recruit,” Jaguar Land Rover electrical engineering head Alex Heslop says. “Here we’ve found an engaging way to recruit a diverse talent pool in software systems, cyber systems, app development and graphics performance. It will be the first of its kind.”

Applicants can download the Gorillaz app at the iTunes App Store

or Google Play

.

Traditional application methods remain open and CVs will be accepted.

Visit www.jaguarlandrovercareers.com

for more.