OnStar GM’s e-commerce platform

General Motors (GM) plans to transform OnStar to serve as its e-commerce platform, allowing customers to shop for things like various Super Cruise plans, automotive insurance, SiriusXM satellite radio, and vehicle accessories.

GM’s plans to revamp the brand as its new ecommerce platform were announced during its recent Investor Day event, GM Authority reports.

“We are all accustomed to fast, responsive, self-service shopping experiences where we can take the time to understand and tailor our favourite services,” says GM software and services engineering senior vice president David Richardson.

“We’ve built a platform that is fast and responsive for customers engaging with Super Cruise, OnStar and our streaming products,” he says

‘It’s flexible and scalable to add future vehicle features at a faster pace and gives our product teams a full view of a customer’s life cycle to think ahead of their needs and their preferences.

“It functions seamlessly across channels including web, mobile, voice and on-screen in our vehicles all backed through customer support through a modern contact centre platform.”

GM Authority speculates that OnStar may eventually replace GM’s individual brand apps as well.