Jaguar all-electric in three years

Jaguar will be all-electric by 2025, Jaguar Land Rover says.

JLR will also launch electric models of its entire Jaguar and Land Rover line-up by 2030.

The company plans to spend about 2.5 billion pounds a year on new technology for its cars, the BBC reports, adding it will keep its three British plants open as part of a new strategy.

But it has abandoned plans to build an electric version of its XJ saloon at the Castle Bromwich plant, expected to focus on non-production areas.

EVs and Beyond featured Jaguar Land Rover’s move to composites for its EV plan and also its involvement in Formula E racing.

Planned restrictions on diesel and petrol in the United Kingdom and Europe are seeing automotive manufacturers move more to electrification, some also investing in hydrogen fuel cell (FCEV) technology.

Jaguar’s all-electric ambitions are part of a new global strategy JLR strategy called Reimagine, announced for the British-based company under the leadership of chief executive Thierry Bolloré.

It aims to become a net zero carbon business by 2039.

In the next five years, Land Rover will welcome six pure electric variants with the first due in 2024.

Clean hydrogen fuel-cell power is also being developed in preparation for future demand.

JLR intends streamlining its structure to deliver greater agility and improve focus while its global manufacturing and assembly footprint will be “retained, rightsized, repurposed and reorganised”.

Collaborations and knowledge-sharing with industry leaders, in particular from within the wider Tata Group will allow the company to explore potential synergies on clean energy, connected services, data and software development leadership, JLR says.

“We are harnessing those ingredients today to reimagine the business, the two brands and the customer experience of tomorrow,” Bolloré says.

Jaguar and Land Rover will offer pure electric power, nameplate by nameplate, by 2030. By this time, in addition to 100% of Jaguar sales, it is anticipated that around 60% of Land Rovers sold will be equipped with zero tailpipe powertrains.